Print management – trusting your printer

If you undertake printing on a regular basis, you’ll know how vital it is to build a good relationship with your printer. Whether you’re printing small quantities for local use or you’re conducting a nation-wide direct mail campaign, your printer and your print management skills hold the key to getting things done perfectly and on-time.

Letting go of print management

You may have been managing your own print requirements for a while, but as your business grows, so do your print demands and it makes sense to look at other ways of handling the way your printing works. Most printers offer a print management service, which allows you to hand over the responsibility for the technical side of the printing and make sure that your message is as good as it can be:

• Print management expertise – whilst you may have handled print projects in the past perhaps with an a3 colour printer, it’s the people who are involved day-in, day-out that are the real experts. Up-to-date on the latest technologies and techniques, you can have access to print management skills that will help to keep your project on track.

• Cost benefits – for larger print runs and specific printing or packing requirements, good print management can save money. Knowing which suppliers to use and when to use them, plus putting your project together with something else that has similar requirements allows printers to give you the best possible service at a lower cost.

• Re-focus – print management from a distance can be time-consuming, leaving you struggling to handle everything else that’s on your plate. By letting your printers handle your print project, you can re-focus on the task in hand, making your mailings and your marketing campaigns more effective.

It’s true that you need to have faith in your printer in order to let them handle your print management, but a good, established print company can show you that they have both the resources and the expertise to organise your projects on your behalf. They will remain in close contact with you so that you know exactly what’s going on ,and they will always refer to you if a problem occurs or they find a new solution to a problem you’ve encountered. Most importantly, you can be confident enough to get on with your job, leaving your printers to handle your project efficiently.